The geological distribution of the analyzed domain’s trafficĭepending on the plan you sign up for, you can also access historical traffic data going as far back as January 2017.Where website visitors go after they leave the site.search, referrals, social, paid ads, or direct visits) Where the analyzed domain’s website traffic is coming from (e.g.What the analyzed domain’s top-performing pages are, and their traffic share.the percentage of visitors who click away after only viewing one page) The average number of pages each visitor views per session.How many visits the analyzed domain gets per month on different devices (desktop vs mobile).
While the Domain Overview tool we just looked at only shows you total monthly search traffic estimates, the Traffic Analytics section provides a much deeper level of insight. For example, if you only want to see what keywords the domain is ranking for in the UK, just choose the UK from the selection tool at the top.Īnother thing we like about Semrush’s Domain Overview is the Keywords by Intent section of the report. You can break the data down by country if you’re interested in analyzing local SEO performance. And if you’re analyzing a link-building opportunity, it lets you know whether the domain is authoritative enough to be worth your efforts.Īside from that, there are also plenty of other useful metrics displayed in the Domain Overview report, including:.If you’re analyzing your own domain, it lets you know how you’re performing.If you’re analyzing a competitor’s domain, it gives you an immediate indication of whether or not you stand a chance of competing with it in the SERPs.This grades the overall strength/quality of the website, which is useful for a number of reasons: At the top of the report, you’ll see the domain’s Authority Score, which is calculated based on its backlink profile.
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